DIGITAL MARKETING · 03 / 11
TECHNICAL SEO

Technical SEO.Built Around Business Goals.

Technical website review focused on crawlability, indexing, mobile usability, performance and search accessibility.

Discuss Your Growth
01Understand
02Plan
03Execute
04Improve
01

Overview

BUSINESS-FOCUSED DIGITAL GROWTH

Connect digital activity with a clearer business objective.

Technical website review focused on crawlability, indexing, mobile usability, performance and search accessibility.

Our approach starts with your business, target audience, current digital presence and the actions you want potential customers to take. The exact activity depends on the service scope, available platforms, website readiness and market conditions.

Search and marketing outcomes vary by market, competition, website condition, content, platform changes and other factors.

02

Capabilities

WHAT WE CAN SUPPORT

Practical capabilities for technical seo.

01

Crawlability Review

Structured around your business, audience, channel and agreed objectives.

02

Indexing Review

Structured around your business, audience, channel and agreed objectives.

03

Robots & Sitemap Review

Structured around your business, audience, channel and agreed objectives.

04

Canonical Review

Structured around your business, audience, channel and agreed objectives.

05

URL Structure

Structured around your business, audience, channel and agreed objectives.

06

Redirect Review

Structured around your business, audience, channel and agreed objectives.

07

Mobile Usability

Structured around your business, audience, channel and agreed objectives.

08

Core Web Vitals Review

Structured around your business, audience, channel and agreed objectives.

09

Structured Data Review

Structured around your business, audience, channel and agreed objectives.

10

Internal Linking Review

Structured around your business, audience, channel and agreed objectives.

11

Duplicate Content Signals

Structured around your business, audience, channel and agreed objectives.

12

Technical SEO Audit

Structured around your business, audience, channel and agreed objectives.

03

Business Challenges

WHERE IMPROVEMENT CAN HELP

Turn disconnected activity into a more structured digital journey.

01

Important pages are difficult to crawl

We review the current activity, identify practical gaps and define improvements around the relevant digital journey.

02

Indexing signals are unclear

We review the current activity, identify practical gaps and define improvements around the relevant digital journey.

03

Redirects or URLs create unnecessary complexity

We review the current activity, identify practical gaps and define improvements around the relevant digital journey.

04

Mobile usability needs attention

We review the current activity, identify practical gaps and define improvements around the relevant digital journey.

05

Website performance affects experience

We review the current activity, identify practical gaps and define improvements around the relevant digital journey.

06

Technical issues are not systematically reviewed

We review the current activity, identify practical gaps and define improvements around the relevant digital journey.

04

Growth Framework

FROM VISIBILITY TO ACTION

A clear framework for planning and improvement.

01

Understand

Review the business, audience, offer, market and current digital position.

02

Plan

Define priorities, messaging, pages, content or campaigns according to the service.

03

Execute

Implement the agreed activities with consistent communication and structure.

04

Measure

Review available signals and data relevant to the objective.

05

Improve

Refine activity based on findings, performance and changing business needs.

05

Audience & Intent

RELEVANCE FIRST

Build activity around the people you actually want to reach.

Digital activity works best when the audience, their needs and the intended next action are clear. We use that context to shape messaging, content, targeting or page structure within the agreed service scope.

Target AudienceSearch IntentBusiness GoalsService RelevanceLocationConversion Path
06

Content & Messaging

CLEAR COMMUNICATION

Make the offer easier to understand.

Content and messaging should help the audience understand what the business offers, why it is relevant and what they can do next. We align communication with the selected channel and user journey.

07

Website & Landing Pages

CONNECT TRAFFIC WITH THE NEXT STEP

The destination matters as much as the channel.

Where website or landing page experience affects the service, we review relevant page structure, messaging, calls to action and technical considerations. Development work can be coordinated separately where required.

Service PagesLanding PagesCalls to ActionFormsMobile ExperiencePage Relevance
08

Measurement

REVIEW WHAT THE DATA CAN TELL US

Use available performance information to guide improvement.

Measurement depends on the channel, tracking setup, platform access and data quality. We review relevant available metrics rather than treating a single number as the complete picture.

VisibilityTrafficEngagementClicksEnquiriesConversions Where Tracked
09

Our Process

STRUCTURED EXECUTION

From current position to ongoing improvement.

01

Discover

Understand your business, audience, services and objectives.

02

Review

Assess the relevant website, channel, content or campaign environment.

03

Prioritize

Identify practical activities according to scope and opportunity.

04

Implement

Execute the agreed digital marketing work.

05

Evaluate

Review available performance data and qualitative findings.

06

Refine

Improve activity as new information and business needs emerge.

10

Why Incodiv

DIGITAL + TECHNOLOGY

Marketing with an understanding of the website and technology behind it.

Incodiv Tech works across websites, software, data and digital marketing. That allows us to consider the marketing activity together with landing experiences, technical foundations, integrations and measurement requirements where relevant.

11

Related Services

EXPLORE DIGITAL GROWTH SERVICES

Related capabilities for a connected digital presence.

12

FAQ

COMMON QUESTIONS

Technical SEO, explained.

What does Technical SEO include?+

The scope can include crawlability review, indexing review, robots & sitemap review, canonical review and other agreed activities based on your business and current digital presence.

How do you decide what to improve first?+

We review the current position, business objectives, audience and available data, then prioritize practical opportunities according to the agreed scope.

Can this work with our existing website?+

Yes. We can review existing website pages and digital journeys and coordinate relevant improvements where access and project scope allow.

Do you guarantee rankings, leads or sales?+

No. Search rankings, advertising performance, leads and sales are influenced by many factors outside any single marketing activity. We focus on structured execution, measurement and ongoing improvement.

Can you support ongoing optimization?+

Yes. Ongoing work can include content, campaign, page or technical improvements and performance review depending on the service scope.

READY TO STRENGTHEN YOUR DIGITAL PRESENCE?

Let's connect your digital activity with clearer business goals.

Tell us about your business, audience and current digital challenges.

Discuss Your Growth
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